Nature is the Epicenter of Innovation presented by Biomimicry 3.8 - SXSW Eco 2015 by SXSWECO published on 2015-10-15T15:11:18Z The goal of this session is to discuss the key factors going from nature-inspired idea for non-toxic chemicals to commercialization and wide scale adoption. Nature is a rich source of inspiration for solving toxic chemical challenges through truly radical, ground-breaking innovative strategies. However, the greatest, most innovative idea won’t do any good for public and environmental health if they are not successfully commercialized and broadly adopted. Panelists will provide an in-depth description of the essential components of each of the major steps between idea and success, which are: 1. articulating new idea based on nature’s strategies 2. developing promising prototype in the lab 3. creating a company to commercially scale up prototype 4. ensuring wide scale adoption by target users Genre sxsweco
